When looking for functional leaders such as chief financial officers and chief information officers, CEOs typically have a well-defined idea of what they want. But when it comes to a CMO, it can seem like chief executives are looking for a superhero — an inspirational leader who can grow revenues, maximize digital channels, drive innovation and help align the organization behind a single vision — all at the same time and in equal measure. This article defines the eight “super powers” that CEOs increasingly expect from their CMOs.
Read the full article first published online in Forbes on Aug. 29, 2013.