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2024 CMO Summit

Highlights from our 22nd CMO Summit, where top marketers from across industries convened to discuss AI’s present and future impact on the marketing function

AI’s Promise and Challenges for Marketers

Our roundtable discussion with more than 20 top CMOs examined AI’s potential to reach and delight customers better, and the immense challenges that come from a powerful evolving tool.

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The “human touch” in marketing

Greg Lyons, CMO of PepsiCo Beverages, North America, discusses how the “human touch” remains critical for marketers, even in the AI era.
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People at the core

Lauren Sallata, CMO of Ricoh Digital Services, North America, says it’s important to remember that people are central to the effective deployment of AI.
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“Personalization at scale”

Jonnie Cahill, CMO of Heineken USA, looks at how AI is enhancing marketing efforts to reach customers.
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How AI Can Delight Customers

Jill Cress, chief marketing and experience officer for H&R Block, and Jonathan Adashek, SVP of marketing and communications for IBM, talk about how to make sure their AI efforts aren’t just “checking the box.”
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AI and the Importance of Strong Talent

To capture the full value of AI, says Stephen Tisdalle, CMO of FS Investments, you need people who are "at the top of their game."
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For additional insights on how other chief marketers have addressed the challenges and opportunities facing the function, view highlights from past CMO Summits.

© 2024 Spencer Stuart