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20th Annual CMO Summit

Highlights from our 20th CMO Summit, where a group of the world’s preeminent marketing experts looked ahead to the future of the marketing function.

To celebrate its milestone 20th annual CMO Summit — and its first in-person gathering in three years — Spencer Stuart hosted an intimate gathering of top marketing leaders for a rich, interactive discussion. The illuminating conversation focused on two key questions: What had been the most important influence on the marketing function in general over the past 20 years, and what changes in marketing leadership do you expect in the next 5-10 years?

Below are just a few of the highlights from our 20th CMO Summit.

VIDEO

Finding Marketing’s ‘Athletes’

Michael Roberts, CMO of MetLife, tells us that the marketing function needs to develop leaders with skills across many specialties.
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VIDEO

An ‘Unbelievable’ Suite of Marketing Tools

Linda Boff, CMO of GE, says that the past 20 years have brought marketers new tools that enable them to be more precise, more accountable and more effective.
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Spencer Stuart’s CMO Summit Celebrates 20 Years

To celebrate Spencer Stuart’s 20th CMO Summit, we brought together a group of the world’s leading marketers to look back at the changes of the past 20 years, and to look forward to the marketing leadership in the next five to 10 years?

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VIDEO

Building Brands Through Experience

Russ Klein, former global president of Burger King, five-time Fortune 500 CMO and former CEO of the American Marketing Association, says future marketers need to look to other tools beyond storytelling.
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VIDEO

Marketing’s Future Rooted in ‘Creativity and Innovation’

Dara Treseder, CMO at Autodesk, predicts that the future of marketing will be focusing on the customer experience.
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VIDEO

Measuring the Impact of Marketing

Data and technology have changed the expectations placed on marketing leaders, says DeLu Jackson, CMO at ADT.
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Additional Insights

For additional insights on how other chief marketers have addressed the challenges and opportunities facing the function, view highlights from past CMO Summits. 

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