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2021 CMO Summit

Highlights from our 19th Annual CMO Summit, where two leaders shared their experience on the path from CMO to CEO.
What does it take for a chief marketing officer to make the leap into the CEO role? And what career skills and experiences can prepare a CMO for the top job? At the 2021 CMO Summit, we were joined by two leaders who successfully made that transition from marketing leadership to the top corporate role: Michele Buck, board chair, president and CEO of The Hershey Company, and Mary Dillon, executive chair and former CEO of Ulta Beauty.
VIDEO

CMO as Chief Growth Officer

Michele Buck, president and CEO of Hershey, discusses how she thinks of the CMO as the chief growth officer.
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VIDEO

The Marketer of the Future

Mary Dillon, executive chair and former CEO at Ulta Beauty, talks about the new skills and experiences needed to lead the marketing function of the future.
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Two Leaders Reflect on the Path from CMO to CEO

Hershey CEO Michele Buck and Ulta Beauty Executive Chair Mary Dillon discuss their paths to the CEO position, how mentors guided their careers, and the skills of today’s leading marketers.

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VIDEO

Career Experience on the Path to CEO

Michele Buck, president and CEO of Hershey, talks about the career experience that prepared her for the CEO position.
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VIDEO

Advice for Changing Industries

Mary Dillon, executive chair and former CEO at Ulta Beauty, shares her advice for marketers considering a new industry.
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Additional Insights

For additional insights on how other chief marketers have addressed the challenges and opportunities facing the function, view highlights from past CMO Summits.

© 2024 Spencer Stuart