Agility and the ability to pursue new ideas, fail fast and learn quickly — hallmarks of digital pioneers — have become even more critical for senior marketing leaders across industries. At Spencer Stuart’s West Coast CMO Summit, leaders from both area tech companies and global organizations from other sectors gathered to discuss how an innovative “Silicon Valley mindset” can help senior marketing leaders succeed in a fast-paced, digital environment.
Scan the highlights of the 2014 West Coast CMO Summit.
Visit our CMO Summit page for highlights from previous discussions.
The panel, which featured Julie Bornstein, executive vice president and chief marketing and digital officer of Sephora, Guy Longworth, senior vice president of Sony PlayStation brand marketing at Sony Computer Entertainment America, and Jamie Moldafsky, chief marketing officer of Wells Fargo, shared their insights into the evolution of the chief marketing role and their own personal experiences.
View video highlights from our panel discussion:
Julie Bornstein, Sephora
Guy Longworth, Sony Computer Entertainment America
Jamie Moldafsky, Wells Fargo
Our audience reacts to the discussion:
Marketing leaders in the audience share their reactions and key takeaways from the discussion: